Joe Mettle has explicitly stated that he is not interested in collaborating with alcohol companies.
During an interview on Hitz FM, the Gospel artist, who has won awards in his field, clearly expressed his position. He mentioned that he can only collaborate with brands that align with his principles. He refuses to receive sponsorship from alcohol companies.
Besides having faith, the only brands you can collaborate with are those that align with your work. Joe Mettle stated that a company’s sponsorship is typically not without cost, as eventually, one will be obligated to repay it because they will receive an invitation to appear on the company’s platform.
In response to a query about companies that do not need public recognition, he mentioned: “With regards to the sponsors who provide sponsorship but prefer to remain anonymous, referred to as silent sponsors, I am uncertain about how to handle this situation at the moment.”